Ayse G.

So basically what digital experience platforms are not able to do but my generative experience platform can

Imagine if an LLM had a baby with your entire website, your whole content vault, authoring content that is guardrailed and deterministic tailored to you. Simple version:)))

Hey Brian O. it is a stand alone that can connect to any CMS, or content vault, or a DXP if the need be. I am not replacing what you have, I am putting it on steroids. I ingest all your content whichever shape or form it might be; doesn’t have to be in your content vault or a CMS even. My widget and composer at the back end is authoring content on the fly based on your knowledge in my platform, and spinning up landing experiences tailored to buyer’s questions. It does have your branding, styling, your tone of voice. Those pages are TopCat experiences, not actual pages. I sit below your nav bar- don’t change your actual website, but open an overlay on top of it where the entire page is the conversation tailored to eg- if the B2B buyer is legal, i pick that up, my writer answers in legal language, CFO- financial language. If you are doing prospecting, you can use my TopCat experience links to send to your prospects personalized specifically to them. Most B2B sites are static, content is personalized based on rules, content blocks and cohorts or inferred signals. Buying committees do self directed research, they don’t want to talk to sales. When they land on your site, they have deterministic chatbots needing manual conversation trees, or LLMs that are not suitable for B2B specs and spin out answers they shouldn’t. I am allowing the buyer to directly engage even with your dormant content. I can tell you what questions are asked, what content was tailored and how, and where you have a content gap. Sorry for the long answer

Leon B. I agree with your points. My concern is creating a new category is costly. We need to anchor to something that we can explain in 1-2 sentences. I am setting up some time with Rashi A. so I can see the tech:)

Leon B. i need to see the tech clearly to make any remarks before. From the way it is described here does neither I am afraid. These categories are broad, there are tools that do these separately already when you categorize that way. signals and intent have been overused and too watered, also doesn’t sound anything other than ABM with additional layers. If it is that, then fine. But this way, i can’t put that in a mental box at all.

Leon B. Given the buyer is a marketer, or a sales/GTM person, i am afraid those do not mean much as they don’t anchor to anything. Also creating a whole new category where the existing additive category exists is too costly.

Do you want to show me what you built? I do positioning and PMF for startups in tech, maybe I can help? Because the way you are explaining doesn’t crate a frame of reference for the buyer to put this in a mental box to see where the budge for this is going to come from:)

In terms of integrations on ABM tools I meant for sequencing

Ok I think I get it. So what data you are using to determine what signals matter most. Sequencing is something that happens with the ABM tools as far as I know. What is the product positioning here? Why should a buyer work with you?