Hey rockstars — hope you're all crushing it this week! Wanted to share a quick win that reminded me why personalization still beats automation—every single time. Last week, I was stuck in a cold email rut — open rates were fine, but replies were meh. Instead of tweaking the copy again, I did something different: I recorded a 45-second Loom video walking through the prospect’s own website, pointing out one small gap we could help fix. Sent it with the subject line: “Saw something interesting on your site…” Not only did I get a reply — I booked the meeting within 15 minutes. Lesson? Sometimes it’s not about scaling harder. It’s about showing the person on the other side that you actually gave a damn. Happy prospecting, folks — would love to hear what’s working for you lately too!
I think this is more of a kudos towards video prospecting vs personalization.
Thanks for the insight! You’re spot on—video is a game-changer, but it’s all about hitting those pain points. I love that you focus on relevance and research—it really helps sharpen the approach. I tend to do a mix of both structured frameworks and instinct, but I’m always refining.
Harsh R. Man.... I love hearing this stuff and I feel it gets overlooked with all the noise these days. What stood out most wasn’t the Loom (though smart move)… it was that you chose to be thoughtful. That mindset — noticing something real and taking the time to say it — is a rare advantage. Keep that up and you’ll never run out of meetings.
