Exploring Performance-Based Influencer Marketing for Retail Brands

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Hi , I’m curious — how many retail brands in US are currently applying Performance-Based Influencer Marketing models, where collaborations are based on results (like sales or leads) rather than just reach? Has anyone seen successful cases of this approach, especially for eCommerce launches with tight timelines and limited budgets?

1 comment

Jack O.
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Influential is probably the best known influencer platform. SwipeMagic is something I’d look into for TikTok microinfluencers. I found them through this reddit link, and the comments should be helpful! Also, here is what Claude told me. Personally, I’ve ran many performance based podcast advertising campaigns for eCommerce in particular. Happy to chat more if you’d like - feel free to shoot me a DM