How do you analyse TAM/SAM/SOM?

Hello all! Need help..To analyse the TAM/SAM/SOM. How do you go about it? Do you rely on research reports, databases, or any other sources?

· Sorted by Oldest

Siddhartha D.
·
(edited)·
Are you trying to determine or evaluate?
Kshitij B.
·
·
depends what it's for tbh. if it's a deck, reports are fine for TAM. for SAM/SOM i'd go bottom up, pull the accounts that actually fit your icp from apollo or sales nav, count them and multiply by what you'd realistically charge. way more believable than a % of some gartner number

Siddhartha D.
·
(edited)·
Are you trying to determine or evaluate?
Kshitij B.
·
·
depends what it's for tbh. if it's a deck, reports are fine for TAM. for SAM/SOM i'd go bottom up, pull the accounts that actually fit your icp from apollo or sales nav, count them and multiply by what you'd realistically charge. way more believable than a % of some gartner number