Why AI Alone Isn’t Enough for Your GTM Strategy: Lessons from Skincare Sales Success
Honest reflection after doing a podcast last month — The host titled it "AI Is Not Your GTM Strategy" And I keep thinking about how accurate that is right now. Everyone in this community is sharp. But I still see the same pattern everywhere — People automating before they've understood the market. I had a client. Skincare. Huge audience. Terrible sales conversion. The fix wasn't the tool. Wasn't the sequence. It was geography. They were targeting cities where their price point would never land. Found it in YouTube comments. Not in a dashboard. WhatsApp outreach. Not cold email. 45% jump in sales. The conversation is on Spotify if anyone wants the full breakdown — drop a comment and I'll share the link. Curious if others here are seeing the same thing — teams reaching for Clay before they've nailed ICP?