Improving Outbound Email Response Rates: Seeking Your Best Tips | RevGenius

Improving Outbound Email Response Rates: Seeking Your Best Tips | RevGenius

Cataleya J.
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deep account research to gain deep understanding of the pain
identify the correct value prop and offer quick relief of pain with a product sneak peak
I do this for my outbound at Redcar – curious to hear if you are tapping into multichannel or just email alone. and is your reply rate of 1-2% positive or just reply?
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Harsh R.
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Love that approach — going deep on account research definitely separates good from great. At Redcar, do you layer in intent or recent trigger events too, or mostly focus on firmographics and role-specific pain? For me, the 1–2% reply rate includes all responses (positive, negative, OOO). Positive replies are probably 0.3–0.5%. Right now, it's mostly email-led with some LinkedIn follow-ups — but I’ve been thinking of adding more call touchpoints or even WhatsApp for certain regions.
Cataleya J.
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intent + recent trigger to reach out for recency and get in when they hit the pain
deep research firmographics/role specific pain to prioritize and tier my accounts accordingly -> P1 and P2 have different problems and different value prop
I have different P1 and P2 within each vertical because my deep research questions for a Recruiting Vertical would be separate from a Marketing vertical
Cataleya J.
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The more the touchpoint the better. I would not rely on open rate, its a metric that's likely unreliable 🙂
Cataleya J.
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I have heard whatsapp is good - i am going to try texting very soon
Cataleya J.
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but a bear hug approach is what i hear to be the best
Harsh R.
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Love the bear hug approach — hitting them with deep relevance and immediate value. Also, do you ever test how much detail to include in that first message? I’m still experimenting with how much of the “hug” to give upfront vs. saving some for the reply.
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Cataleya J.
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I first id the high level pain and offer to solve it with our product -> be specific and id the specific pain to the org/person and offer to solve with product -> give examples of a similar case study that I solved for someone with similar problem -> give the candy
Harsh R.
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Love it — super thoughtful approach, and definitely taking notes. Appreciate you sharing the breakdown so transparently. Going to experiment with tightening up my own structure based on this. Hope we cross paths again in another thread soon!
Cataleya J.
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tots 🔥 🙂
Jon F.
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I think you have to be a bit manual and take AI and add a personal touch. Doesn't scale as much, but being focused and targeted will probably get you better results anyway. Not many people I know like fully automated AI-gen emails!
Nick A.
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Are marketing serving ads to the same list? Video case studies on LinkedIn and you're engaging with them there?
Jon F.
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I'm finding short audio messages on LinkedIn work well. Managing through Lemlist
Harsh R.
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Hey Jon F. That’s spot on — and I couldn’t agree more. I’ve noticed the same: the best replies usually come from emails where I’ve layered in just enough AI to save time but still added a real human angle. It doesn’t scale like crazy, but the quality of engagement is way better.
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Harsh R.
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Hey Nick A. Great question — right now, it’s mostly cold outbound without coordinated ads or social engagement running in parallel. But I’m realizing more and more how important that surround-sound approach is. Are you running that kind of multi-touch motion? Would love to hear how you’re syncing with marketing or using LinkedIn activity to warm things up.