Email Personalization with Make.com: Enhancing Cold Campaigns

Hey everyone! Just wanted to share this cool solution that I found for my email personalization problem. I was recently writing an email copy for one of the cold email campaigns of a client. The campaign was doing decently but I wanted to push it a little bit more. So, I got the idea of personalizing emails according to the specific target. With that in mind, I decided to create workflow using Make.com (a no code tool), that extracts data from the website of every lead and then uses that information to enrich the email copy. Right now, I am just using it to generate an icebreaker in the copy — but I am exploring the idea to tailor the entire copy dynamically. Here’s a snapshot of the Make.com scenario if you’d like to check it out or repurpose it for yourself (attached below 👇🏻). Curious — do you think generating the entire copy using AI is a good idea? Would love to hear your thoughts on this!