Why B2B SaaS Growth Stalls Are Often a Leadership Translation Problem

Hey all. I recently sat down with CAC Media for a conversation on B2B SaaS marketing that went deeper than tactics and tools. We talked about why so many teams are busy but still stuck, where GTM breaks between strategy and execution, and what actually changes when revenue teams stop optimizing in silos and start operating as a system. One theme that kept coming up was this. Most growth stalls are not a demand problem or a channel problem. They are a translation problem between leadership intent and what teams are actually enabled to execute week to week. Sharing here in case it is useful for founders, operators, or marketers who are in the middle of a rebuild or wondering why motion is not matching effort. Curious what resonated or where you are seeing the biggest disconnects right now. Link: https://cac-media.com/2026/02/09/b2b-saas-marketing-andreea-cojocariu/