Has Personalization at Scale Become Spam or Does It Still Work?

·Jun 04, 2026 08:19 PM·

@channel Weekly question courtesy of our roundtable from Consensus today: Has "personalization at scale" officially crossed into spam? 🙃 Yes, most of it feels like spam 🤷 Sometimes, depending on relevance 💥 No, it still works well 🧵 Your take in comments below.

3 comments

· Sorted by Oldest

Ben B.
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(edited)·
wish i could have been there today -- 100% yes, getting AI-written emails telling me about the history of my last name (and still somehow kinda wrong) has been ROUGH Somebody calls this Personalization At Scale, and more than anything more important, it has nothing to do with the product being sold
😆3
Mahak V.
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It was a great round table!
🙌1
Solomon E.
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(edited)·
Not entirely but gradually getting to that point.
👍1

Ben B.
·
(edited)·
wish i could have been there today -- 100% yes, getting AI-written emails telling me about the history of my last name (and still somehow kinda wrong) has been ROUGH Somebody calls this Personalization At Scale, and more than anything more important, it has nothing to do with the product being sold
😆3
Mahak V.
·
·
It was a great round table!
🙌1
Solomon E.
·
(edited)·
Not entirely but gradually getting to that point.
👍1