How AI Agents Are Becoming the Primary Research Interface for Sales Reps in Workflow

The interesting shift isn't that agents can answer questions. It's that they're becoming the interface for research. Most reps won't open another intelligence dashboard before a call. They will ask their AI assistant a question in the workflow they're already using. The real challenge isn't generating answers—it's making sure those answers are grounded in current, trustworthy context rather than whatever the model happens to remember.