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General Discussion

Exploring AI for Cost-Effective Marketing Strategies | RevGenius

General Discussion

Exploring AI for Cost-Effective Marketing Strategies

·Dec 17, 2025 06:58 PM·

I'm trying to better use AI with my team around marketing. What ways are you using AI outside of the standard content research and editing? I'm curious what is working well. Have you used AI to reduce the cost of paid campaigns? Let's chat!

3 comments

· Sorted by Oldest

Nicholas P.
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Hey Ris! We've been using AI to grow audience, build trust, and convert new clients on executives profiles. It will reduce the cost of paid campaigns as the focus is more on their social profiles and posting directly through that. Think of it as a marketing manager for socials supported by AI agents for a flat fee. I'd love to chat and show you what we've been doing
Jerome I.
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Ris I'm not 100% sure what you mean by Marketing since that is a broad term, If you are interested in Demand Gen or Integrated campaigns I have plenty of AI agent use cases beyond copy writing and research, DM me.
Rida K.
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Hey Ris! I've worked with people in the marketing world, as I'm an AI automation myself. Happy to share some areas where AI is being effectively implemented:
Ad targeting & creative optimization: AI used to analyze past campaign performance and suggest the best-performing creatives, headlines, and audience segments. This has helped agencies/individuals reduce CPCs and improve conversion rates.
Automated audience insights: AI can identify micro-segments or emerging trends in audience behavior that one might not catch manually.
Workflow automation: AI handles repetitive marketing tasks (i.e. pulling reports, updating dashboards, or generating personalized email sequences) so that you can focus on strategy.
Predictive analytics: Many people experiment with AI models to forecast campaign outcomes and optimize budget allocation before spending.