Choosing Between BDRs or GTM Engineer for Outbound Scaling

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Hey everyone, My friend who is the founding growth hire of a compliance SaaS is looking to scale up outbound. He has two options: 1.Hire 3 BDRs (generalists email+linkedin+ cold call) 2.Hire 1 gtm engineer and 2 BDRs for cold calling Both options cost the same What would you choose and why?

5 comments

Reilly B.
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Depends what the 30/60/90 expectations of the GTM engineer are
Parth N.
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Reilly B. Just set up mail boxes, personalization at scale, AB test multiple campaigns, multichannel outreach ( email+ linkedin) , sales enablement- give the 2 cold callers pre prospected, high scored, enriched numbers to call.
Mike C.
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100% number two or number three: hire a GTM consultant and two BDRs 😎 definitely need someone to build the list and obsess a little more than the SDRs can and should
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Harshil B.
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Parth N. I will say hire 2 bdr and hire gtm consultant or freelancer specially clay guys. It will be better and cheaper since there is not enough gtm engineers
Umar A.
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To give the sales team a competitive edge, he can create a dynamic database of target accounts. This list would be filtered by high-intent signals and alignment with their ICP, providing the BDRs with a scored and prioritized list for a highly effective engagement strategy.