Hey everyone,
My friend who is the founding growth hire of a compliance SaaS is looking to scale up outbound. He has two options:
1.Hire 3 BDRs (generalists email+linkedin+ cold call)
2.Hire 1 gtm engineer and 2 BDRs for cold calling
Both options cost the same
What would you choose and why?
Reilly B. Just set up mail boxes, personalization at scale, AB test multiple campaigns, multichannel outreach ( email+ linkedin) , sales enablement- give the 2 cold callers pre prospected, high scored, enriched numbers to call.
100% number two or number three: hire a GTM consultant and two BDRs 😎 definitely need someone to build the list and obsess a little more than the SDRs can and should
Parth N. I will say hire 2 bdr and hire gtm consultant or freelancer specially clay guys. It will be better and cheaper since there is not enough gtm engineers
To give the sales team a competitive edge, he can create a dynamic database of target accounts. This list would be filtered by high-intent signals and alignment with their ICP, providing the BDRs with a scored and prioritized list for a highly effective engagement strategy.
Choosing Between BDRs or GTM Engineer for Outbound Scaling | RevGenius