The Future of Marketing Measurement: Insights from Sunil Bhagwan

Marketing measurement has come a long way since Google’s early playbook days. In a new Chew on This episode, Sunil Bhagwan (measurement expert at Lifesight) talks about what’s next - a world where marketers move beyond siloed attribution and toward integrated, connected measurement systems.. It’s less about data reporting and more about decision intelligence. listen to the full episode here : https://linkly.link/2GBYn