CMOs Leading Expansion: Join Our Insightful Marketing Discussion
Curious how CMOs are owning expansion? Drew Neisser moderates this must-watch discussion on revenue and marketing. Most marketing teams still focus demand gen programs on new logo acquisition, leaving expansion underfunded and under-owned. Join us as we unpack how top companies are re-orienting their demand generation efforts and aligning it with their revenue goals. Here’s what to expect:
Ritika Sehgal (Gupshup) shares how her team built a marketing strategy centered on expansion
Irwin Hipsman breaks down insights from State of B2B Customer Contact Database survey of 100+ B2B marketing leaders
Shyam will share emerging trends around how more companies are shifting ABM and SDR budgets to focus on driving cross-sell within existing accounts
Drew Neisser offers the CMO perspective - and moderates a no-fluff conversation