Hey everyone, for those using HubSpot with data privacy turned on, how do you manage subscription types? Here’s my conundrum: let’s say someone submits a form but doesn’t tick the box to accept marketing comms. Even if they don’t tick it, I’d still want to mark them as a marketing contact and send them the auto-responder email (and maybe 1–2 marketing email follow-ups related to their enquiry) That means I’d need to add them to an email subscription type (because of 'data privacy' being on). Does this mean I need to create a dedicated subscription type just for auto-responders and enquiry-related marketing emails, and then a separate one for broader marketing comms (if they tick the box)? I’d prefer not to create a whole new subscription type just for form follow-ups, but maybe there’s no way around it. How have you handled this? Of course, I want to keep this fully GDPR compliant.
Do you send from a general inbox (like [email protected]) or from an individual rep that the new contact gets assigned to? If the latter (and you have access to sequences), you could have the form enroll the new contact into a sequence for the follow ups. For the former, you could use transactional email add-on but there is a cost associated. If you have service hub, you could use the ticket notifications but that feels like a pretty inelegant workaround.
so this would be sent as marketing emails - even if we send the email from a rep (or 'send as' email, I believe we would still need to add a subscription type to that email... we wouldn't be using sequences for this right now
Correct, you’d be adding the transactional email subscription type.
Is there a reason for using marketing email? You’re a lot more likely to land in an inbox (and not spam or some other filtered folder) if you sent via sequences because of how sequences are sent (from your email client, not a HubSpot mail server)
