You may want to start with the “Forms” dashboard for submission counts, then create a custom funnel report showing the progression from form submission → demo scheduled → closed won. The key is setting up proper lifecycle stage properties and deal stages that align with your process. For more advanced tracking, custom report builder with date stamping will let you measure velocity between these stages. Takes about 30 minutes to set up once your properties are configured.
Let me know if you are facing issues, happy to help. :)