We’ve done a lot of work to bring data together across CRM, marketing, and product systems, but it still feels like decisions are happening in silos.
Each system tells part of the story, and even AI tends to operate within those boundaries.
That’s why this idea of context is becoming more important. It’s less about accessing data and more about understanding how everything connects across the funnel.
How others are thinking about this. Are you starting to feel the limits of fragmented context, or still focused on improving individual systems?