Nikhat I.

Has MMX ever revealed a channel you thought was high-performing… but actually hurt your pipeline? Curious what you discovered and what changed afterward.

How are you deciding what to cut or scale in paid this month? Anyone using MMX (marketing mix modeling) that includes marginal ROI or saturation curves? Would love to hear real setups if you’ve tried it.

Nearly 50 % of B2B marketing teams are still operating with dated attribution models. The State of B2B Marketing Attribution 2025 dives into how leading teams are transforming attribution into a decision-system, not just a metric. Where is your team in the journey? If you’re not yet in the top 10 %, what’s holding you back (people, process, data, tech)?

Hey RevGenius fam 👋 We’re hosting a super insightful session on AI-powered Spend Optimization and how modern GTM teams are moving past intuition-based budgeting. We’ll dig into: • How to use AI + MMX to decide where every next dollar actually performs • How to align global → regional → campaign budgets with predictive models • How teams are catching overspend/underspend issues before they impact pipeline • Real examples of how RevSure users are driving more efficient growth If budget planning is on your mind for 2025, this one’s worth joining. 👉 https://www.linkedin.com/events/7392200990344720384/

Marketers have spent years optimizing for clicks, impressions, and form fills, yet the real buying signals live deeper in the funnel. That’s exactly where RevSure’s Deep Funnel Optimization (DFO) changes the game. By writing back lead scores and conversion events directly to Google, LinkedIn, and Meta, DFO ensures your ad systems learn what actually drives pipeline, not just what gets a click. In this Creator’s Cut, Harry Hawk and Shantanu Shrivastava unpack how GTM teams can close the loop between ad performance and revenue reality, turning every dollar spent into data that fuels smarter targeting and lower CAC. Register here- https://www.linkedin.com/events/7389696703450345472/