The Importance of Real-Time Orchestration for Effective Buyer Signal Activation in GTM Workflows

We talk a lot about signal quality, but timing might be just as important. If a buyer signal shows up and it takes hours or days to activate the right workflow, the value of that signal drops fast. Real-time orchestration feels like the next step: detect signal, evaluate it, and trigger the right action across CRM, ads, engagement, or sales workflows immediately. Are you building real-time GTM workflows, or still relying on dashboards, alerts, and batch syncs?