Hi everyone,
I recently published a newsletter on “Why Most B2B Companies Generate Leads but Still Struggle to Grow Revenue.”
It explores why high lead volumes don't always translate into qualified pipeline, and how ICP targeting, sales and marketing alignment, lead qualification, and pipeline measurement can improve GTM performance.
I'd love to hear your thoughts and perspectives.
Read the full article:
linkedin.com/pulse/why-most-b2b-companies-generate-leads-still-struggle-grow-pankaj-bari…
What do you think is the biggest challenge in turning leads into revenue?