Experiences and Strategies for Cross-Border B2B Marketing in EU, US, UK, and DACH Markets

Hey all — curious if anyone here has experience with cross-border B2B marketing, specifically EU↔️US/UK or DACH market entry. I’ve been doing this for years (built multilingual marketing for an IoT company across 5 EU markets that got acquired) and I’m seeing more companies attempt international expansion without adapting their marketing for local buying culture. Interested in hearing how others have approached: - Multilingual paid acquisition that actually converts - Attribution across multiple market setups - Content localization vs. full rebuild Happy to share what’s worked and what hasn’t from my side.