Strategies for Self-Serve User Sorting in CRM Tools

hey everyone, in 2021‑22 “PLG CRM” tools were popular, but most have since closed or shifted focus. how do you handle self‑serve user sorting today? do you send all sign‑ups straight to your crm, or run them through an internal data step first? i’m starting a new role and will face this problem soon, so any advice would help.