Coordinating Email Campaigns with Sales: Best Practices and Metrics

·Apr 08, 2025 05:26 AM·

Question for rev-ops specialists When you’re running a large-scale email campaign for an enterprise client, how do you coordinate with their sales reps to make sure they’re calling the right prospects first? More broadly, what’s your process for prioritizing follow‑up calls while running massive email campaign? Relying on opens or clicks feels outdated in 2025—it can hurt your deliverability, and those engagement signals are often misleading. What metrics or workflows have you found that actually work?

9 comments

· Sorted by Oldest

Pat H.
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If you’re not leveraging lead scoring to create engagement thresholds then you’re sending your reps on a wild goose chase. Leverage email engagement as part of your overall content score and have reps start with high, go to medium, and largely ignore low engagement leads.
Alec C.
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I’d like to utilize smarter lead scoring like what’s being described. Does anyone have good lead scoring examples or models they’d be willing to share?
Pat H.
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You can’t share a model because what works for one company won’t necessarily work for yours.
Alec C.
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Fair point, but I wasn’t going to simply copy and paste. I’m looking to see how others are doing it so I can understand what better looks like in a real deployment.
Radu G.
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Alec C. if you are on Hubspot Marketing Enterprise you can start from their AI lead scoring which analyses your data and comes up with a decent first score - if not, you can do some relatively basic data analysis on your data and create a score
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Pat H.
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Happy to set up a call to talk through what I’ve been implementing with clients Alec C.
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Alec C.
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Thanks, Pat. Just DM’d you a reply.
Sebastian S.
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Alec C. If you are hungry for more inspo, let me know. Can share a setup in HS.
Alec C.
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Yes, absolutely, Sebastian S.. Would love to keep learning.

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