Resources for Building an Effective Email Nurturing Program in 2025

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hey everyone, do you know of any good resources on building an email nurturing program in 2025? Someone on my team is starting to build one and I'd like to give them guidance. Email nurturing can quickly become 'busy work' with no meaningful impact, so I want to avoid that. I define it broadly - anything from mass newsletters to segmented flows for specific personas at particular stages.

1 comment

Kejal S.
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i'm sure hubspot has some meaningful resources around this topic. its a known use case. you may also want to chatgpt this. I agree that you should *not* spend too much time - automate once and put it on auto-pilot + monitoring
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