Very precise problem statement Justin C..
1000 dials to 1 closed is not bad.
However, what is concerning me is 40 appointments to 1 closed. I'd start looking there.
Of course, have no idea of the product, demo, the sales team setup, buyer, industry etc. But, would def start looking into what happened in those 40 appointments - how many were no-shows. Of the ones that showed up, can u review the calls and make changes?
Only after that step, would I say you look deeper into 270 pickups to 40 appointments booked