How Are You Defining and Validating Your Ideal Customer Profile (ICP) Today?

🎯 Question for the room. How are you currently defining and validating your ICP? Asking because I keep seeing the same pattern across revenue teams. The ICP doc exists, usually lives in Notion or a deck somewhere, but nobody can tell you when it was last updated or whether it actually reflects who is converting and expanding today. Curious whether others are experiencing this and how you are solving it. Are you doing it manually, pulling it from CRM data, using a tool, gut feel? We are in the final stages of building a data-backed ICP discovery platform that treats your ICP as a living and continuously updating model rather than a static document. We are looking for beta testers across different industries and company sizes, so if this is a problem you are actively dealing with, I would love to talk. Drop a comment or DM me directly. https://www.linkedin.com/in/brookscapewell/