Has the GTM Engineer Role Split into Specialized Subparts Yet?

·Jan 29, 2026 02:34 PM·

Going to be opening a Digital Customer Success & AI Ops job. I’m curious about this communities perspective on if the GTM Engineer role has broken into subparts yet such as CS, Sales, Marketing or if it still tends to be a jack of all trades across all of GTM?

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Matt K.
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Sorry if I'm being a dinosaur but I've never heard that job title before so have no idea what you're going to be expecting them to do. Same as GTM Engineer? re. your question I'd say as with any division of labour it would depend on workload/specialism/business needs etc. Enterprise company might have a split, MM & SME unlikely.

Matt K.
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·
Sorry if I'm being a dinosaur but I've never heard that job title before so have no idea what you're going to be expecting them to do. Same as GTM Engineer? re. your question I'd say as with any division of labour it would depend on workload/specialism/business needs etc. Enterprise company might have a split, MM & SME unlikely.