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Adding Prospects to LinkedIn and Facebook Audiences with Clay | RevGenius

Adding Prospects to LinkedIn and Facebook Audiences with Clay

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Hi all, I'm currently looking to understand if anyone has some experience with adding prospects automatically to a linkedin matched audience or facebook audience with Clay? We're looking sync our outbound efforts by sending emails, linkedin engagement and finally add the step to show them targeted ads 😇

7 comments

· Sorted by Oldest

Vikas K.
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Yes Frederik B., with Clay and also without it. And outreach not just limited to Email and LinkedIn, but to Meta/Whatsapp/Facebook.
Frederik B.
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Vikas K. thanks for coming back to me. Could you give a few hints on how you manage to automatically add the leads to an audience in Meta/Linkedin? Webhooks or how do you move them from Clay to Meta/LinkedIn etc.?
Vikas K.
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Yes — it’s a play between webhooks, APIs, and reverse ETL. Reverse ETL handles the sync logic and audience updates, keeping everything aligned with your outbound and ad workflows.
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Frederik B.
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Okay, I've never worked with reverse ETLs before. What kind of setup do you guys practice? And are there any easy ways to make a similar setup with a cloud provider?
Vikas K.
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Reverse ETL sends data from your warehouse back into your operational tools, using custom script that pushes curated tables (like enriched contacts, ICP segments, or intent lists) into destinations such as HubSpot, Salesforce, LinkedIn Ads, or Meta Audiences. API scope includes: write/upsert/update, and not just read.
Frederik B.
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Okay, thanks. That's helpful! I guess I can't get around the need for an actualy data warehouse to do this in an efficient way?
Vikas K.
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If you need help with data warehouse, and this is the use case, let me know. I can ask one of my team members to help.
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