Hey,
Just shared something on linkedin that might resonate with you
I was catching up with a GTM Manager who is a also a friend and we were talking about how even when GTM teams tick all the boxes things still fall flat
It got me thinking maybe in the AI era it's not about following the GTM playbook but about capturing intent earlier and moving faster on signals
and wrote a quick post on it
I would love for you to check it out and share your take
https://www.linkedin.com/posts/shantanusharmaprodmarketing_caught-up-with-a-friend-last-weekend-he-activity-7343850521629249539-GR0q
