Seeking Advice on Booking More Meetings with AI Personalization

Hey guys! Looking for help - I'm an experienced seller - and am currently booking 2-3 meetings/ day. A guy approached me and said he could help me book +1 meeting / day using his Instantly + AI personalization stuff. So far we've booked 0 meetings after ~10 days. Anybody willing to talk to me about this? Is it just nonsense, or am I/him doing something wrong? We've already addressed standard stuff (warmups, low bounce rate, text only emails, 90+ quality on Lavender ... ) the copy is similar to what I use on LinkedIn Sales Navigator to book meetings successfully.

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23 comments

Mohit G.
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Suchandan happy to chat. We work in the same space. Feel free to DM.
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Nick Z.
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What’s the list quality? Is anything triggering sends or are they truly cold? What’s ACV?
Suchandan
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It's truly cold messaging - ACV is maybe 6k
Nick Z.
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how large is your unit TAM?
Suchandan
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It's pretty big.
Nick Z.
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so…. getting 1 extra meeting/day using high scale email is feasible. That said, you’re going to set your market on fire. If the goal is to maximize leads across the next 3 months, sure. If your goal is to maximize pipeline -> revenue and growth that continues, just blasting emails isn’t going to work. And $6K ACV is right on the cusp of even being worth using a BDR/SDR setup in terms of CAC:LTV. What’s your ICP?
Suchandan
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I see. So trying to book +1meetings/day via email is basically not a very effective approach from your perspective.
Nick Z.
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well, I didn’t say that
Nick Z.
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it absolutely can and should be
Nick Z.
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but if it’s 100% cold, that motion comes with a lot of risk
Suchandan
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I see
Suchandan
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have you done it before - cold?
Suchandan
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I saw you started your own company
Nick Z.
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well…. “cold” is a relative term
Nick Z.
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my framework is to:
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Create signal (webinars, content, podcasts, LinkedIn, events, whatever)
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harvest signal (based on the above and 3rd party signals using tools like Clay, Bardeen, Airscale, whatever)
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Activate that signal
The goal isn’t to generate 1 meeting for 1K daily sends. The goal is to generate 1-2 highly qualified meetings from 25 daily sends. Which you can ramp up over time, but you can see the fundamental difference.
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Suchandan
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I see - that's a nice approach.
Suchandan
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Thanks Nick!
Paris P.
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Its going to take way more that 10 days to get leads via cold emails, keep in mind, it depends how many domains you purchased etc, but you can only send so many emails a day.
Suchandan
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we're getting to the point of sending 500 emails / day across one domain after warming up. No results yet.
Mohit G.
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Suchandan are you tracking open rates? if yes, what are you seeing? 500 emails / day for single domain seems on the high side to me
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Suchandan
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Mohit G. - We're doing plain text emails so no tracking. For a different campaign we were tracking opens, and were seeing 18.8% open rate for the first step.
Suchandan
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Actually NVM - I was wrong, it's actually a lot 150 emails / day.
Suchandan
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Hey guys - thank you to everyone's that offered feedback! An update, on Sunday we were able to get positive reply rate up to 0.5% - and booked 2 meetings in the past 4 days. If anybody wants an intro to the guy we're using just ping me.

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