Hey guys! Looking for help - I'm an experienced seller - and am currently booking 2-3 meetings/ day. A guy approached me and said he could help me book +1 meeting / day using his Instantly + AI personalization stuff. So far we've booked 0 meetings after ~10 days. Anybody willing to talk to me about this? Is it just nonsense, or am I/him doing something wrong? We've already addressed standard stuff (warmups, low bounce rate, text only emails, 90+ quality on Lavender ... ) the copy is similar to what I use on LinkedIn Sales Navigator to book meetings successfully.
What’s the list quality? Is anything triggering sends or are they truly cold? What’s ACV?
It's truly cold messaging - ACV is maybe 6k
how large is your unit TAM?
It's pretty big.
so…. getting 1 extra meeting/day using high scale email is feasible. That said, you’re going to set your market on fire. If the goal is to maximize leads across the next 3 months, sure. If your goal is to maximize pipeline -> revenue and growth that continues, just blasting emails isn’t going to work. And $6K ACV is right on the cusp of even being worth using a BDR/SDR setup in terms of CAC:LTV. What’s your ICP?
I see. So trying to book +1meetings/day via email is basically not a very effective approach from your perspective.
well, I didn’t say that
it absolutely can and should be
but if it’s 100% cold, that motion comes with a lot of risk
I see
have you done it before - cold?
I saw you started your own company
well…. “cold” is a relative term
my framework is to:
Create signal (webinars, content, podcasts, LinkedIn, events, whatever)
harvest signal (based on the above and 3rd party signals using tools like Clay, Bardeen, Airscale, whatever)
Activate that signal
The goal isn’t to generate 1 meeting for 1K daily sends. The goal is to generate 1-2 highly qualified meetings from 25 daily sends. Which you can ramp up over time, but you can see the fundamental difference.
