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Email Campaign Strategies: Tips for Effective Content and Engagement | RevGenius

Email Campaign Strategies: Tips for Effective Content and Engagement

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Hey Folks, I need your help in figuring out something we might all be experiencing right now: Email campaigns. any theories or recommendations on what type of content works and what all things make you personally to answer

6 comments

· Sorted by Oldest

Noor M.
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Naman G. I personally use a combination of personalization and templated copy. I scrape the lead website/social media. Generate a profile for them having some good information about them. Then I generate a personalized message for them that mentions some aspects of their life/business and also uses the templates that I write. This approach has proven to be working for me. Would love to hear your thoughts
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Naman G.
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do you do all of this manually, or use tools, if you do then which ones?
Noor M.
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I create my own automations on tools like n8n or make.com. If you want I can show you how to do that.
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Naman G.
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pls
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Ishita a.
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We use Tapistro to unify our profile signals and collect any contextual info on the persona+ person. Also use AI agent to build content and push it to email campaigns. Everything is automated everything on the system.
Natasha O.
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Hi Naman G. Personally I launch personalised email campaigns. Basically I look for intent signals such as as open jobs, recent news etc - that may signify a need for my solution. Then I write a personalised copy around that plus how my solution can help. With these emails there are a few rules I follow:
short messaging (I try to keep it under 110 words max)
Subject lines of 3-5 words max
These can be very manual so I build a clay table to automate it. PS people are beginning to respond more to soft CTAs that offer more value than hard ones that ask for a call straight up