Hey Allie! At Tapistro, we’ve been rethinking GTM with AI woven right into the core motions rather than as an add-on.
A few examples:
Sales → AI-assisted lead scoring & prioritization using intent data + historical conversion trends. Our reps now spend 30–40% more time on high-likelihood accounts.
Marketing → Automated content personalization at scale (landing pages, emails, ad copy) based on firmographics & behavioral triggers — keeps messaging hyper-relevant without slowing down campaign velocity.
GTM Orchestration → Unified customer profile view that stitches data from CRM, product usage, and marketing engagement into one AI-enriched record. This enables automated orchestration of next-best actions across sales, marketing, and partner channels in real time. All integrations are in the platform, so you don't have to manage 10 tools!
What’s worked well: Treating AI as an orchestrator of touchpoints, not just an insight generator.
What hasn’t: Deploying AI before aligning internal workflows — the tech works best when the teams’ motions are already mapped.
We can connect to discuss more and how this could be of help.