Making AI Agents Work in B2B: Insights and Strategies for Success
Hey all — we just launched another GTM resource on “Making AI Agents Work in B2B”. I interviewed Brad Smith (founder of Sonar, founder of Wizards of Ops, Head of Solution Architecture at Zapier) and got some super interesting tidbits from him. We talked about:
The Core Automations Still Driving Business
Agents in Action – Moving Beyond the Hype
The Data Problem Behind 95% of Failed Pilots
The AI “Hangover” Effect
The Psychology of Automation – Why Adoption Stalls
The Biggest Mistake – Automating Only the “Happy Path”
Gold-Standard Automations – What’s Truly Possible
Here’s the link (has our AI agent if you want to talk to it) — hope it’s helpful overall.
