Survey: 79% of $20M–$50M ARR SaaS Companies Rate Events as Top GTM Channel and ROI Insights Needed

·Apr 01, 2026 09:39 AM·

Came across a very interesting report by High Alpha who have been active investors in SaaS. 79% of $20M–$50M ARR companies rate events as their #1 GTM channel. I am curious, how much of your marketing spends are on events and are you seeing any ROI?

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1 comment

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GTM

Survey: 79% of $20M–$50M ARR SaaS Companies Rate Events as Top GTM Channel and ROI Insights Needed

Aashish R.

·Apr 01, 2026 09:39 AM·

Came across a very interesting report by High Alpha who have been active investors in SaaS. 79% of $20M–$50M ARR companies rate events as their #1 GTM channel. I am curious, how much of your marketing spends are on events and are you seeing any ROI?

👀1

1 comment

· Sorted by Oldest

Kathleen C.
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This tracks with what I've seen on a smaller scale. I'm working with an early-stage fintech right now and events consistently drive the highest conversion rates compared to other channels — app downloads and signups spike noticeably around event placements even without a huge spend behind them. The challenge is attribution — most early-stage teams aren't set up to track the full path from event touchpoint to conversion, so the ROI looks worse on paper than it actually is. Curious what others are seeing on the attribution side — how are you tracking event ROI beyond just lead scans?

Kathleen C.
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·
This tracks with what I've seen on a smaller scale. I'm working with an early-stage fintech right now and events consistently drive the highest conversion rates compared to other channels — app downloads and signups spike noticeably around event placements even without a huge spend behind them. The challenge is attribution — most early-stage teams aren't set up to track the full path from event touchpoint to conversion, so the ROI looks worse on paper than it actually is. Curious what others are seeing on the attribution side — how are you tracking event ROI beyond just lead scans?