Lessons Learned from Testing ChatGPT Ads for a Cybersecurity Campaign

Hi everyone!! I recently ran a test campaign on ChatGPT Ads for a cybersecurity company and thought I’d share a few things I learned in case anyone else is planning to test it. 1. You can run ChatGPT Ads through StackAdapt too If you’re already running B2B ads through StackAdapt DSP, you can also run ChatGPT Ads through them. Or you can run the ads directly through ChatGPT Ads. 2. Don’t use a lifetime budget 😅 We used a lifetime budget for the test, and the whole budget got spent in just 2 days. Honestly, we’re still trying to understand how the campaign got that much audience in such a short time So, if you’re testing it, I’d suggest using a daily budget so you have more control over the spend. 3. Start with a lower CPM I’d suggest starting with a lower CPM and seeing how the campaign paces. If it’s underpacing, you can slowly increase the CPM. I wouldn’t recommend starting with a high CPM from day one. I’m still running another campaign, so I’ll share more about the performance once I have more data.