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Strategies to Lower Google AdWords Cost Per Acquisition | RevGenius

Strategies to Lower Google AdWords Cost Per Acquisition

·Jan 05, 2026 08:51 PM·

Hi everyone - if you currently work with Google AdWords, is there anything you are currently doing to reduce the cost per acquisition on that channel?

2 comments

· Sorted by Oldest

Mike C.
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Andrew O.
Andrew O.
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I have a checklist I try to be rigid to:
Tighten intent, not reach
Fix conversion quality before touching bids
Improve the landing pages, not just the ads - SEO and GEO landing pages
Segment campaigns instead of bundling
Use ad copy to prequalify
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