Content Ideas for Marketing and Sales Teams Targeting Shopify Stores: Deliverability and Segmentation Guides
Hey guys - trying to come up with some content ideas. ICP is primarily marketing/growth/ sales teams selling to Shopify stores (e.g. B2B SaaS vendor selling to Shopify merchants). Would appreciate any other ideas you can add Here are a few ideas I had;
- 1.
Deliverability 101 - All there's to know about deliverability, recent SURBL crisis, some sort of guide that I wish I had before losing hundreds of mailboxes lol
- a.
As a lead magnet, thinking about sharing my n8n+neon setup that can:
- i.
Drip buy domains to prevent SURBL blacklisting
- ii.
Setup Zapmail/Hypertide mailboxes
- iii.
Track deliverability rate (on both domain and mailbox level) + what i believe is a healthy rate and when to burn & replace
- iv.
Full replacement flow (back to drip buying)
- 3.
Jordan Crawford's pain-based segmentation + PVP but built for my ICP (e.g. fictional B2B SaaS that helps w/ reaching out to abandoned check outs)
- a.
What data points to care, how to use it in the right way etc etc
- b.
The lead magnet would be the list i've built for the video + all the setup etc)
