Hey folks - I know January is often a "state of panic" for many of us marketers, so I wanted to help with some free resources and materials.
I spent the last few weeks of 2025 surveying over 100 marketers in my network from places like Amazon, Apple, Spotify, and more. The same four challenges kept coming up:
- 1.
Scope Creep: Low-priority projects that drain resources and distract from your goals.
- 2.
Proving Value: Speaking the language of the CFO to protect your department.
- 3.
Scaling GTM: Making great work easier to produce.
- 4.
Real AI Utility: Moving beyond superficial chats to tools with real impact.
So I put together a guide for each one. Ways that I've solved for these exact challenges at places like Amazon, Twitch, Pandora, and more. And I want you to have them: https://www.fieldvisiongroup.com/field-vision-guides
Wondering to yourself "who the heck is this guy?". Check me out: https://www.linkedin.com/in/davidhampian/
I hope these genuinely help 🤝🏽
