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Personalizing LinkedIn Ads: Adding First Name and Company in Descriptions | RevGenius

Personalizing LinkedIn Ads: Adding First Name and Company in Descriptions

·Aug 21, 2025 12:15 AM·

Anyone is aware how to Personalize first name and company in description of LinkedIn Ads example here? by just adding %FIRST NAME% . I know we do this in follower ads but again that is done in Ad headline and not description.

4 comments

· Sorted by Oldest

Mike C.
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Andrew O. do you know how?
Faizan S.
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You need to use Macros. LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live.
❤️1
Faizan S.
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https://www.linkedin.com/help/linkedin/answer/a424137
Andrew O.
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I’m late to the party. Faizan S. nailed it.
🙌1