A few solid platforms for tracking marketing budgets vs. actuals are Plannuh (Planful), Allocadia, and Hive9 — all three are strong on budgeting, forecasting, and ROI visibility.
One thing I’ve noticed while working with RevOps and marketing teams is that even the best budgeting tools depend heavily on clean campaign and contact data. If the underlying data is inaccurate or decayed, the ROI numbers often get distorted.
Because of this, many teams pair their MPM tools with periodic data hygiene checks to make sure their spend is being measured against reliable engagement and pipeline data.
If you ever need insights on the data side of the equation (cleanliness, ICP match, campaign accuracy, etc.), happy to share some learnings.
