How Are You Using Attribution to Guide GTM Budget and Channel Prioritization?

Hey Revgenius members! 👋 Do you feel like attribution has made GTM decisions clearer, or just more detailed? We’ve gotten much better at tracking the buyer journey across channels and touchpoints, but it still feels difficult to separate contribution from actual impact. Attribution helps explain what happened, but not always what to do next. How are you approaching this, especially when it comes to budget allocation and channel prioritization?