Exploring the why of customer action & inaction.
‘Every click has a cause. Nothing online happens by accident. Each action is an exchange of energy between feeling and circumstance. When your hand moves to open an email, tap an image, or buy a product, that motion comes from emotion before it ever reaches thought.
Marketers often treat choice as rational. Data dashboards reinforce that illusion. Yet beneath the numbers there is always a psychological current. People do not buy because of features or price alone. They buy because a message connects to a personal state of mind. It might be relief, hope, belonging, or identity.’
https://medium.com/predict/every-click-has-a-cause-0ed065938799
