Martin L.

When the CEO of Google publicly warns that the AI bubble might burst, the conversation changes. This article goes deeper than the usual hype cycle. It breaks down why today’s AI is fluent but not intelligent, why companies struggle to trust their own models, and why the next wave will come from systems that can explain their decisions rather than fabricate them. If you work in tech, strategy or leadership, this is worth your time. It will help you understand what is real, what is theatre, and what is coming next for AI in practice. The opportunity lies in seeing the limits clearly before they hit your roadmap. https://medium.com/@martin_13819/when-the-google-ceo-says-the-ai-bubble-will-burst-b87f15260ae6

The four eras of Apple. It was ‘only’ 2010 when we used to get excited about iPhones and queue up for phones! Why Q? because we could do stuff that mattered and was cool. I put together a video story of the four eras of Apple: The “So Much Awesome” Era The “Not Much Has Changed” Era The “Object Range” Era Into today: The “WTF Is Left to Talk About?” Era Its fun to see how much has changed in how we all make decisions and how a powerhouse like Apple, lost it way. The 2025 stuff is bizarre! https://medium.com/data-and-beyond/the-four-eras-of-apple-and-the-slow-death-of-purpose-ada62b6486ab

I am looking to put together a CRO mastermind group. I’ll teach you various Decision Science CRO methods from linguistics, media, page/ad/LP layouts, data, nudges, shopping psychology all wrapped around results. You test, you feedback, no data sharing so GDPR / PI compliant. NO catches. NOT a lead exercise. NOT a BS sales exercise. NOT spam. Context: I’ve build a decision science engine over 10.5 years. Served lots of marketing leading brands - Mazda, Jareds, Adidas, Puma, L’Oreal - I want to work with a group of non customers as I can be more open with them and vice vera as I prep to launch our self serve CRO platform. Ecomm, B2B SaaS. No consultants. Either works for a brand or CRO for brands in agency please. Just DM Me.

Exploring the why of customer action & inaction. ‘Every click has a cause. Nothing online happens by accident. Each action is an exchange of energy between feeling and circumstance. When your hand moves to open an email, tap an image, or buy a product, that motion comes from emotion before it ever reaches thought. Marketers often treat choice as rational. Data dashboards reinforce that illusion. Yet beneath the numbers there is always a psychological current. People do not buy because of features or price alone. They buy because a message connects to a personal state of mind. It might be relief, hope, belonging, or identity.’ https://medium.com/predict/every-click-has-a-cause-0ed065938799

What Marketers Still Miss Most organisations still measure surfaces. They record clicks but ignore causes. They reward conversion without examining the emotional sequence that created it. It is like studying the tide without considering the moon. Decision Physics reverses the perspective. It asks why people moved before it asks how far. A streaming service is not selling content. It is selling a momentary escape from noise. A fashion brand is not selling fabric. It is selling a signal of self. Once this becomes visible, strategy shifts from manipulation to alignment. You begin to work with emotional gravity instead of against it. Why This Matters We are living through an age of acceleration. Every industry is chasing efficiency. Faster funnels, cheaper reach, louder messaging. Yet none of that has meaning if we forget that behind every data point sits a human nervous system. Emotion is the electricity of decision. It powers choice, trust, and belonging. Decision Physics gives that reality a measurable form. When you understand motion, you stop forcing outcomes and start guiding energy. You design systems that respect human rhythm rather than disrupt it. Full insights on medium - https://medium.com/predict/every-click-has-a-cause-0ed065938799