Transforming B2B Marketing Attribution: Are You in the Top 10%?

Nearly 50 % of B2B marketing teams are still operating with dated attribution models. The State of B2B Marketing Attribution 2025 dives into how leading teams are transforming attribution into a decision-system, not just a metric. Where is your team in the journey? If you’re not yet in the top 10 %, what’s holding you back (people, process, data, tech)?