One Word to Define Your 2025: Share Your Insight!

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Hey everyone, I’m looking for CROs, Sales and RevOps leaders, and other go-to-market executives to share one word that defines their 2025, plus a short (1–2 sentence) explanation of why that word captures their year. Share your one word for 2025 and a brief reason behind it. Your response will be featured in an end-of-year piece on the Avoma site. TY!

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4 comments

· Sorted by Oldest

Shadab R.
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Focus For me, the last couple of years were about trying everything in GTM space. But 2025 is dedicated to doing fewer things, but doing them exceptionally well!
Mahak V.
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Noise There’s so much noise with new tools, signals, AI-ing everything. 2025 was full of noise (and not a lot of corresponding action)
Alexander S.
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Basics - driven by speed and scale we forgot that sales and marketing is about the basic understanding of your buyer. building up that deep knowledge is the basis for growth (and leveraging AI)
David G.
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Welcome! One of the most surprising for us was how well founder-led content performed, not polished ads, just real posts about building. Way higher engagement than expected

Shadab R.
·
·
Focus For me, the last couple of years were about trying everything in GTM space. But 2025 is dedicated to doing fewer things, but doing them exceptionally well!
Mahak V.
·
·
Noise There’s so much noise with new tools, signals, AI-ing everything. 2025 was full of noise (and not a lot of corresponding action)
Alexander S.
·
·
Basics - driven by speed and scale we forgot that sales and marketing is about the basic understanding of your buyer. building up that deep knowledge is the basis for growth (and leveraging AI)
David G.
·
·
Welcome! One of the most surprising for us was how well founder-led content performed, not polished ads, just real posts about building. Way higher engagement than expected