How do you track traffic from organic Reddit engagement (comments/replies) without UTM parameters? I'm trying to figure out the best way to measure traffic attribution from organic Reddit activity. By organic, I mean genuinely helpful comments and replies where we naturally mention our product when it's relevant and adds value to the discussion. We already have GA4 set up and track our paid Reddit ads with UTM parameters just fine. But for organic engagement, we obviously can't use UTM links in comments without looking spammy or breaking subreddit rules. What we're currently doing:
Commenting helpfully on relevant threads
Mentioning our product naturally when it genuinely solves OP's problem
Following all subreddit rules and reddiquette
Questions:
How are others handling attribution for organic social media efforts like this?
Are there GA4 configurations or other analytics approaches that work well?
Any creative solutions for connecting the dots between specific Reddit comments and website visits?
Thanks for any insights!
Commenting for the notifications. I'd like to know more about this too
Bhavyadeep S. instead of a UTM parameter, you can try creating a subdomain for your landing like reddit.website.com or help.website.com and add that in your GA4 for accurate attribution for traffic. This will not help attribute traffic from specific comments but from reddit or specific product pages when you're suggesting in comments.
Hello Lavelesh S. Could you please help me understand how exactly these subdomains work? Like how to create it?
Bhavyadeep S. You can setup a new subdomain via your domain provider like Godaddy etc. even reach out to their chat support and they can fully guide, or anyone in your development team can help with that via dns setting in 10 mins. And you can create multiple subdomains at 0 additional cost.
Lavelesh S. wouldn't that limit his distribution?? Say I have a blog I want to publish on my website, share on other social media, and share on reddit too..??
Chandana P. can you elaborate a bit? With an example of a blog.
Okay, i offer GTM strategy for seeded and series A startups. Let's say I answered a founder's question about GTM for his product and I already have a similar case study published on my website. So, do I need to recreate the same on a subdomain?
Chandana P. from what i understand. 1) You have a blog on your website ABC.com/blog1 2) You're sharing this as a comment on reddit and want to make sure the traffic came from reddit without UTM. 3) You have some options now, 3.1) Either create a dummy blog with titles and thumbs on subdomain.abc.com and have these hyperlinked to your original blog url which doesn't have a subdomain. 3.2) Have link forwarding setup on subdomain for example whenever someone clicks subdomain.abc.com/blog1 it automatically get's redirected to the original blog. (Slightly more complex to setup) In any case you shouldn't host duplicate blogs on two properties.
