Biggest Context Gaps for AI Agents in GTM Execution: Data, Identity, Handoffs, or Governance?

96% of GTM leaders believe AI agents would meaningfully improve execution if they had full-funnel context. That suggests the challenge isn’t convincing teams to use AI, but giving AI the same shared context humans rely on to make good decisions. Curious where folks here see the biggest context gaps today: data, identity, handoffs, or governance?