Hi @everyone, How do you tell if someone is a true champion, or just a fan? I’ve seen too many deals die because the seller overestimated internal influence. They joined the calls. Said the right things. But they never pushed back on procurement or brought in stakeholders. So I'm looking at validation, i.e. best ways to validate intel given to you by your "champion" What tactics or questions are you using to validate internal champions early on? Always keen to swap ideas.
Hey Matt, great question. happens a lot when the “champion” is excited and your sales person also gets excited. ✅ Signs They Are a True Champion / Mobilizer:
They drive consensus. They don’t just like your solution. they actively work to get others aligned internally.
They push the organization to think differently. They’re not afraid to challenge internal assumptions.
They ask hard questions. They’re intellectually curious and skeptical.
They’re politically savvy. They understand how decisions get made and know how to navigate them.
They’re willing to build the case internally. They take ownership, not just interest.
⚠️ Red Flags – They Might Be a Talker, Not a Champion:
They’re too agreeable. Nods at everything, but doesn’t push back or dig deeper.
They lack internal influence. You ask who else needs to be involved, and they don’t know or defer.
They can’t (or won’t) build the business case. They want the solution, but leave the selling up to you.
They just want information. They’re learners, not doers—what Challenger calls “Talkers.”
They avoid conflict. They won’t take a stand internally.
What to do about it: Test them. Ask your contact to do something uncomfortable. like introduce you to the CFO or share internal documentation. A mobilizer will take the risk. A talker will stall or defer.
very true.
