Matt E.

Nice to meet you Emre!

No I don't think its going anywhere but it will not deliver the results CXO's expect without great change management processes in place.

What is the problem your solution solves? What language do people use to describe the problem? How does it manifest itself day to day? What is the financial impact of the problem? What personas are impacted by the problem? What type of businesses experience the problem? Is solving the problem a business priority or not? I would look to answer all of these (at the least) before you do anything else.

Persona's aren't enough Randeep.

Thanks Vincent. I must admit I am an AI skeptic however. Did you know:

Feels like the trajectory is only going one way...

Thanks for sharing Lusine S.

Hey Randeep W. Your current approach is a good start, but it's a spray-and-pray strategy. You're throwing money at ads and hoping something sticks. You've already identified the biggest problem: it's not working! The first step isn't to look for a new channel; it's to get ruthless clarity on your buyer. Before you spend another pound, figure out who your ideal customer actually is (if you havent already). From there, you need to build a strategy that's tailored to them. Instead of blasting out generic messages, build a proactive value proposition for them. Show them that you understand their problem better than they do by giving away a small, high-value insight. This isn't about giving away the whole "farm", it’s about providing enough value to get them to lean in and want to talk. This will change your conversion rate overnight.

Jennifer S. - Most people treat LinkedIn content like a broadcast channel. The ones who are winning treat it like a sales funnel. They don't create content to get likes, they create content to attract the right people and start a conversation. I focus on niche problems that will resonate with a very specific persona, I always seek to educate and make sure it sounds human and relatable.

Sudarshan Y. Clarity isn't a feeling; it's a number. You can tell if your website has clarity by measuring its conversion rate. If your website isn't converting, it doesn't matter how pretty it is, it ain't working! You can get all the data you need from Google Analytics, TGM and Seach Console

Tejas M. - Josiah S. knows what he's talking about. Don't fall into the tool trap. You can automate emails with any tool, but if the message is off, you're just paying to annoy people. The real win here is in the segmentation. Instead of a generic email to all website traffic, the highest-leverage play is to send hyper-personalised emails based on a specific action. For example: a visitor who spent 5 minutes on your pricing page gets a different email than someone who just read a blog post. It’s about sending the right message to the right person at the right time. The tool is just the button you push. Figure out the trigger and the message first!