Seeking Tips and Success Stories for Launching a Direct Mail Campaign

Jordan · 2026-06-25T18:05:30.480Z

Has anyone had any luck with direct mail for sales outreach? I am launching a big direct mail campaign and want to hear from anyone else if they have any great results or tips to share.

Jared R.
·
·
sendoso and reachdesk have built a killer business on gifting. Direct mail, I'm less sure about. What's the ICP
Jordan
·
·
Marketing leadership at 250-500 employee companies who have recently received funding. I am doing a postcard like mailer.'
Ozan D.
·
·
for that ICP the timing signal matters more than the channel. recently funded = new budget holders who haven't locked in vendors yet. I'd layer a trigger (new VP/CMO hire or funding announcement) on top of the firmographic filter and hit them within the first 30 days. postcard mailers work best when they reference something specific — the funding round, the new hire — not generic "let's chat" copy
❤️1
Jacomini
·
·
I've had more success with automated WhatsApp messaging (using the official API to avoid blocks). My conversion rate via email is almost zero.
Jared R.
·
·
Jacomini question is about direct mail (in the air)
Jacomini
·
·
Sorry 🤣
Shaunak M.
·
·
I’d be curious to know whether you’re measuring the lift from direct mail alone or using it as a pattern interrupt before email/LinkedIn. Feels like the combination might outperform either channel by itself.
Jordan
·
·
I'm using it as a Pattern interrupter before email/linkedin/ calling. More like “hi did you get my letter”
Ilya S.
·
·
Are we talking a postcard or a case of champagne bottles?:)
Jordan
·
·
Haha Ilya S.. It is a letter like item.
Ilya S.
·
(edited)·
Jokes aside, I do believe it’s a good idea - at least it will stand out in this age of AI outreach. I would add something to the postcard though - something small but physical. Here's an inspiring story: our CEO’s mom is into knitting. So he asked her to knit a bunch of cute piggies with our company logo on them. Our ceo would then take those piggies to conferences and gift them to people he spoke with - always telling that is was handcrafted by his mom. People loved this - see photo
❤️1
Ozan D.
·
·
the irony is real — AI making digital outreach so cheap and scalable is exactly what's making physical mail valuable again. the piggies story is a perfect example. when everyone's inbox is full of AI-generated sequences, the handwritten letter becomes the signal in the noise
Matthew C.
·
·
Ilya S. this is brilliant. Reminds me of the piñata mailing company. Apparently they've been crushing it for years now. https://www.pinatagrams.com/?srsltid=AfmBOooXFPRQXIgBMxjlTKZLzh0_8VRKxfFvpneb_rBy7eCNRb8fvKKK
Jared R.
·
·
Love this. Do they have an api?
Matthew C.
·
·
Doesn't look like it. They def need one!

Seeking Tips and Success Stories for Launching a Direct Mail Campaign

19 comments

Seeking Tips and Success Stories for Launching a Direct Mail Campaign

19 comments